IS YOUR BRAND BORING?

Date:

Share post:

 TRY SPICING IT UP WITH THESE FOUR TIPS

A brand is not just the company’s or product’s logo or name. On the contrary, it is the company’s identity. Therefore, having a boring brand definitely runs an ultimate risk of greatly compromising its success and customers opt for more interesting brands.

  1. TELL A ‘WORTH-IT’ STORY

Develop a story that will capture utmost attention. The story should answer the question why. “Why this brand?” Be sure of the brand’s mission, the targeted customers and the problem it solves. The brands name should create a feeling of confidence and fascination. After all, a successful product always begins with an interesting story, right?

  • STAND OUT

Customers are sick of hearing of how the brand is cheaper, of better quality, more available…etcetera. These clichés are probably the main reason why the brand is boring. Customers need something new that doesn’t involve price, quality or availability-something consistent and persistent. Try adding some improvements or crazy offers hard to resist. After all, price changes and quality deteriorates. Well, only if your brand is boring.

  • KNOW HOW TO SELL IT

Saying something boring always makes the brand look boring. The company should look like it knows what it’s doing. Make customers stop and focus on the brand. Customers care more on what the brand will do for them rather than how it works. In most cases, the brand only gets one chance to make an impression, so make it worthwhile.

  • TRY REBRANDING

If the brand is stale, it is high time you dust it off and change that. Try trading it in for the better. However, rebranding is hectic and some companies fall short rather than succeeding. If the brand isn’t totally broken, then do not rebrand, but if it is not fascinating, change that.

Remember, nobody has ever been ‘bored into buying a product’. So spice it up and get the brand the publicity and marketing the company is aiming for, and get promising results.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

spot_img

Related articles

HUSTLERS WILL LOSE THE 2022 ELECTIONS: A Case Similar to the Axis Powers in World War II

Germany and Japan were masters of oriental blietzrieg war. Blietzrieg, a Germany word, for lightening war. From September,...

CHARLES NJONJO:WHY THE FOUNDING FATHER’S ARE TO BE BLAMED?

Literally, all forms of un-constitutionalism present in Kenya were authored by Njonjo. Starting from abuse of state power...

‘Wachana Na Mimi Kabisa’.Rutto Slams Uhuru Kenyatta

Deputy President William Rutto slammed president Kenyatta, less than 10 days for the president to leave power after...

Launch Of SportsKe Vibes and Football Mtaani Game show

SportsKe Vibe is set to launch a Live TV game show that aims to promote sports and market...