TRY SPICING IT UP WITH THESE FOUR TIPS
A brand is not just the company’s or product’s logo or name. On the contrary, it is the company’s identity. Therefore, having a boring brand definitely runs an ultimate risk of greatly compromising its success and customers opt for more interesting brands.
- TELL A ‘WORTH-IT’ STORY
Develop a story that will capture utmost attention. The story should answer the question why. “Why this brand?” Be sure of the brand’s mission, the targeted customers and the problem it solves. The brands name should create a feeling of confidence and fascination. After all, a successful product always begins with an interesting story, right?
- STAND OUT
Customers are sick of hearing of how the brand is cheaper, of better quality, more available…etcetera. These clichés are probably the main reason why the brand is boring. Customers need something new that doesn’t involve price, quality or availability-something consistent and persistent. Try adding some improvements or crazy offers hard to resist. After all, price changes and quality deteriorates. Well, only if your brand is boring.
- KNOW HOW TO SELL IT
Saying something boring always makes the brand look boring. The company should look like it knows what it’s doing. Make customers stop and focus on the brand. Customers care more on what the brand will do for them rather than how it works. In most cases, the brand only gets one chance to make an impression, so make it worthwhile.
- TRY REBRANDING
If the brand is stale, it is high time you dust it off and change that. Try trading it in for the better. However, rebranding is hectic and some companies fall short rather than succeeding. If the brand isn’t totally broken, then do not rebrand, but if it is not fascinating, change that.
Remember, nobody has ever been ‘bored into buying a product’. So spice it up and get the brand the publicity and marketing the company is aiming for, and get promising results.